Skip to content
Back to Research

Research Report

2026 AI in ABM Benchmark Report

How ABM teams are adopting AI, where it delivers value, and what separates top performers from the rest.

By
Eric Wittlake, GTM Advisor and Research Analyst
With
Matt Steffen, Chandler Martin, Davis Potter

Brought to you by

  • Propensity logo
  • Folloze logo
First page of 2026 AI in ABM Benchmark Report

With this research report, you can:

  • Benchmark your AI maturity against your peers and understand how top-performing ABM teams are approaching AI.
  • Identify the highest-impact AI use cases to prioritize future investments.
  • Make more informed AI investment decisions with benchmark data on adoption, ROI, governance, and technology strategy.

ForgeX Community

Carry the conversation into the ForgeX Community

Join 1,000+ GTM leaders and practitioners comparing notes on what's working. The discussion on this research report continues in #ai-in-gtm.

Questions about this research? Ask an analyst